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The years I spent in Thailand, China, India, and Cuba as a creative director and journalist have had a profound effect on my subsequent career as a highly versatile creative director in the US and abroad. In documenting the experiences of individuals facing challenging circumstances with remarkable grace and resilience, I learned the critical importance of listening before attempting to platform the story whether through design or visuals.
Whether working independently or collaboratively, I continually strive to leverage my creativity, experience and technical skills to deliver the finest content to clients.
Manager of overall district brand foundations (visual identity, brand architecture, positioning), branded content (storytelling and marketing communications), and brand activation (community engagement, feedback, and measurement).
Conceptualized and created wireframe storyboards of the Super Squad app for hospital patients to encourage their mobility and physical therapy through an interactive game. Designed its front-end user interface and experience (UI and UX) with augmented reality software and techniques.
Combined cinematography and art direction to create compelling stories through multi-media production, collaboration with multi-disciplinary colleagues, and application of intentional style & technical expertise.
Award-winning art director, designer and photojournalist with more than six years of domestic and international leadership in written and visual storytelling. Accomplished as an in-depth UX designer, multi-channel digital content creator, and editor.
I’m always interested in partnering with other creatives and companies on projects that elevate connection and understanding.