This case study focuses on the written, visual, and design aspects of this project.
Marietta City Schools – Operations
Design & Brand
Create a consistent brand identity for E-SPLOST VI across all district platforms. Package dense taxpayer information in readable and accessible format.
E-SPLOST VI is a Special Purpose Local Option Sales Tax (SPLOST) for Education (E-SPLOST) that must be approved by voters in a referendum and is in effect for five years. There was no easy way for taxpaying residents of the Marietta City Schools’ District to view essential information about E-SPLOST or what projects their taxpayer dollars were going to support.
To increase voter buy-in, we constructed a branding plan consisting of: