I'm Natalie Roush

Visual Designer & Brand Architect

/ About Me

I'm a visual artist and brand architect with a passion for user-centered design.

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Years as a Creative
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Award- Winning Projects

The years I spent in Thailand, China, India, and Cuba as a creative director and journalist have had a profound effect on my subsequent career as a highly versatile creative director in the US and abroad. In documenting the experiences of  individuals facing challenging circumstances with remarkable grace and resilience, I learned the critical importance of listening before attempting to platform the story whether through design or visuals.

/ My Experiences

Skills and Experience

Whether working independently or collaboratively, I continually strive to leverage my creativity, experience and technical skills to deliver the finest content to clients.

Communications & Creative Services Manager

Marietta City Schools District ( 2018 - Now )

Manager of overall district brand foundations (visual identity, brand architecture, positioning), branded content (storytelling and marketing communications), and brand activation (community engagement, feedback, and measurement).

Product Manager

UNC Children's Hospital ( 2016 - 2018 )

Conceptualized and created wireframe storyboards of the Super Squad app for hospital patients to encourage their mobility and physical therapy through an interactive game. Designed its front-end user interface and experience (UI and UX) with augmented reality software and techniques.

Director of Photography

ARRAY ( 2019 - Now )

Combined cinematography and art direction to create compelling stories through multi-media production, collaboration with multi-disciplinary colleagues, and application of intentional style & technical expertise.

/ My Portfolio

Recent Works

Award-winning art director, designer and photojournalist with more than six years of domestic and international leadership in written and visual storytelling. Accomplished as an in-depth UX designer, multi-channel digital content creator, and editor. 

MCS Web & App Redesign

UI/UX Design

E-SPLOST VI

Design & Brand

Hospital AR: Super Squad Hospital App

UX Design & App Design

Have a Project on Your Mind? Let's Work Together

I’m always interested in partnering with other creatives and companies on projects that elevate connection and understanding.